EVERYTHING is sold at Kasumbalesa, but not everything has the same price. Before coming to Kasumbalesa you should know that 90% of buyers come to buy to go and resell at wholesale or retail in Congo.
So, in short 90% are resellers, those who buy at Kasumbalesa on the Zambian side will resell in Kasumbalesa on the Congo side to the people of Lubumbashi.
Andthose of Lubumbashi resell to the people of Likasi, Kolwezi etc, and those of Kolwezi resell in detail to the last consumers.
So, in short for your product to reach its last consumer, it can go through three to four suppliers, which is why many Congolese take into account the price, the packaging, the quality of the product, and the quantity.
1.ORDER PRICE
As mentioned above, if a bag of mealie meal costs K 250 in Kasumbalesa on theZambian side, it will cost K 270 – K 290 in Kasumbalesa on Congo side. Then itcan be K 320 in Lubumbashi, and can be K 360 – K 400 in Kolwezi.
When they buy, they calculate bicycle transportation, taxes, loading, and unloading, transportation by car, and other expenses. This is the reason why there is a challenge in prices at Kasumbalesa were everyone wants to win something.
2.PRODUCT QUALITY
According to the law of business, the quality of the product determines its price, and its speed of sale.
A quality product is sold quickly and at a good price. The product that must go through three to four suppliers must necessarily be of good quality in order to convince this chain of suppliers. And good quality of a product must be taken into account at Kasumbalesa.
3.PACKAGING
From Kasumbalesa to Lubumbashi is 2 hours of road (car), Lubumbashi - Kolwezi it is5 - 7 hours of road, so for these suppliers packaging is of great importance for the well-being of the business, because poor packaging is a risk to there seller.
4.QUANTITY
And in order to meet the expenses that is why many Congolese always buy in large quantities, so that they can earn something after removing the expenses. For instance, a single person can buy 600 boxes of tomatoes and after spending he or she earns K5 per box, if he does K 5 x 600 boxes = K 3,000. If per week he does this three times = K 9,000per week, net profit of K 36,000 per month. That is where the secret lies. (Quantity)small profit, but multiply by a large quantity = a large profit.
For further information get in touch with Mr. Ng’andu+260976320380